Online Search Share, September & October 2007
Also see related story from Hitwise: “Google’s Share of Oct. US Searches: 64% – Up 6% YOY.” Note: ComScore’s qSearch 2.0 figures are based on the five major search engines, including partner searches...
View ArticleTop 10 Automotive Online Ad Spenders – October 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleOne in Three to Shop More Online This Holiday Season
One-third of US shoppers plan to do more shopping online this holiday season than they did last year, according to a survey on consumer holiday online shopping. The study was sponsored by buySAFE and...
View ArticleBlack Friday Traffic to Online Shopping Sites Up 10% Year over Year
At-home web traffic to more than 120 representative online retailers grew 10% year over year on Black Friday, garnering 21.2 million unique visitors compared with 19.2 million last year, Nielsen Online...
View ArticleConsumers to Spend 5% More on Holiday Gifts This Year
US households are expected to spend an average of $471 on gifts during the holiday season, up some 4.9% from last year’s estimate of $449, according to The Conference Board’s survey of Christmas gift...
View ArticleSlow to Start, Online Holiday Spending Swells; Forecast: To Near $30B
The first 18 days of the holiday season resulted in more than $7 billion in online retail spending, a 17% gain compared with the corresponding period last year, according to the first in a series of...
View ArticleThis Year Casual Gaming, Next Year Coed Gaming
As the Nintendo Wii helped penetrate and create a new casual gaming market, new research indicates that co-ed gaming may be the next challenging opportunity for videogame manufacturers, according to...
View ArticleCustomer Engagement Higher Up the Agenda in 2008
Companies are paying more attention to online customer engagement than ever before, with three-quarters of organizations (77%) saying that its importance has increased in the last 12 months, according...
View ArticleTop 10 Ad-Revenue Generating Sites by Genre – October 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleAmericans Prefer Gift Cards or Cash to Holiday Gifts
More than half – 52.1% – of Americans say they would rather receive a gift card or cash rather than a gift this holiday season, according to the American Pulse Survey of 4,069 respondents by...
View ArticleExtreme-Sports TV Programming in Bars Delivers 21-34 Audience
Nearly 70% of the audience in bars where i-am TV operates reported viewing the network’s extreme sports programming, two-thirds of viewers recalled seeing advertising and one-third recalled...
View ArticleCyber Monday Traffic Increases 26%, Amazon Again Top Retail Site
Traffic to the Hitwise 100 Retail Index, composed of the top 100 retail websites, received 5.07% of all US visits on Nov. 26 (Cyber Monday) – an increase of 26% compared with last year’s Cyber Monday,...
View ArticleMarketing Executives Identify Top Marketing Trends, Concepts in 2008
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to...
View ArticleConference Board Consumer Confidence Index Again Declines
The Conference Board Consumer Confidence Index, which has been declining since the summer, declined further in November and now stands at 87.3 (1985=100), down from 95.2 in October, the Board reported....
View ArticleChina’s Online Youth Lead US Counterparts in Digital Self-Expression
Millions of young Chinese are embracing the internet as a discreet space for their thoughts and emotions – almost five times as many Chinese as Americans surveyed said they have a parallel life online...
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